Business
2025-05-28 · 5 min read
Free Website Builder vs. Custom Dev: What's Actually Right for Your Business?
Simon & Coster
· Founders, ByKabiro Labs
Wix, Google Sites, or custom code? Here's an honest breakdown.
Free / DIY builders
Fine for side projects. Problematic for serious business:
- Monthly fees add up (Wix: KES 2,500 - 8,000/month forever)
- Limited SEO control
- No native M-Pesa Daraja integration
- Generic templates — you look like everyone else
- You own nothing. If they fold, so does your site.
Custom development
- One-time cost, you own the code forever
- Full M-Pesa Daraja integration
- 95+ PageSpeed achievable
- SEO structured correctly from day one
- Unique design that actually builds trust
ByKabiro Labs builds custom websites from KES 25,000. One payment. You own everything.
Get a quote ↗