Why Site Speed Matters Even More in Kenya, and How to Hit 90+ PageSpeed

Most of your customers are on mobile data. A slow site isn't just annoying — it's a real business cost.

Why Kenya is different

While Nairobi has good 4G coverage, significant portions of your audience may be on 3G or congested networks. A 5MB site that loads fine on fibre will time out on a matatu commute.

Our PageSpeed checklist

• WebP images — 30-50% smaller than JPEG. Convert everything.
• Lazy load below the fold — Add loading="lazy" to all images except the hero.
• Self-host fonts — Google Fonts adds a DNS roundtrip. Serve them locally.
• Use a CDN — Cloudflare's free tier is enough for most Kenyan SME sites.
• Defer scripts — Add defer to all JS, move non-critical CSS to async.
• Minify everything — Every byte counts on slow connections.